Declaring War on empty Irony, on "Tongue and Cheekness," and general insincerity. It's gotten to the point where to be cool it's no longer alright to genuinely like things. Instead it is better to pass off all endeavors as a joke, to be able to move to the next new trend/ meme with ease. Let's enjoy things for real now. Let's be real in the way that we communicate with each other. And when it's the right time for irony, know what you're being ironic about, be able to explain why it matters. Like music and film and books because they mean something and make you feel better about existing. In this instant gratification culture let's take the time to try to find the things that truly make us happy.